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IDPH: Head of President's Council on Fitness, Sports & Nutrition announces partnership with IDPH on RAGBRAI stop
7/29/2010

IDPH Media Advisory

FOR IMMEDIATE RELEASE July 29, 2010

Contact: Don McCormick (515) 281-6692 or (515)-401-7016 dmccormi@idph.state.ia.us

What

The executive director of the President’s Council on Fitness, Sports and Nutrition (PCFSN) will stop in Quasqueton to announce a strategic partnership with the Iowa Department of Public Health (IDPH) to combat the obesity epidemic in Iowa.

Who

The PCFSN Executive Director Shellie Pfohl is riding the entire RAGBRAI route. On day six, she will be joined by Iowa Dept. of Public Health Director Tom Newton and U.S Dept. of Health and Human Services Regional Health Administrator Jose Belardo. On the ride from Waterloo to Manchester, the team will stop in Quasqueton. There they will meet with Buchanan County Public Health Director Amy Marlow and other local partners representing wellness, environmental health, emergency medical services, food safety, and tobacco use prevention.

When

Friday July 30, 2010 Remarks and Q&A from 10:30 a.m. to 11:00 a.m.

Where

On the northeast corner of the intersection of Water and Dubuque streets in Quasqueton, IA. Reporters can look for the PIO holding the IDPH sign.

Why

Following the Iowa Department of Public Health’s recent status as an official advocate for the President’s Challenge for physical fitness, University of Northern Iowa graduate Shellie Pfohl has returned to Iowa to participate in RAGBRAI and announce this strategic partnership. As executive director of PCFSN, the seven-day journey provides her with an opportunity to learn about Iowa’s public health successes and challenges. Local public health partners welcome the chance to compare notes with Ms. Pfohl, especially those that relate to the Council's work with First Lady Michelle Obama's national “Let's Move!” campaign to solve childhood obesity within a generation.

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